Hola!

I’m an award winning brand curator with 18 years of success leading creative strategy on behalf of global brands. Unique ability to build “community” with a passion for storytelling through people, lifestyle, and customer experiences. Utilize integrated media approaches to provoke a relationship with consumers across all touchpoints. Bring the brand to life in a highly compelling way, creating new, engaging multi-dimensional creative campaigns and direct-response content to fuel business growth. Partner with cross-functional leaders to ensure content is working collaboratively and efficiently across the brand and business.

When I'm not on set or at the office, I'm biking or hiking with the family and our dogs.

Leading Creative @ Wish

I’ve spent the last 6+ years at Wish, where I’ve had the honor to build its Creative Team from scratch. I lead a team of multidisciplinary creatives and together we produce amazing marketing campaigns and deliverables for various initiatives across the globe. Our work covers in-app as well as owned, paid, and organic marketing channels. We produce full-funnel content and support Brand, Performance, Email, and E-comm campaigns. On top of creative, I lead partnerships for Wish, leading all negotiations and strategy - the latest was with EPL side Leeds United for the 2022-2023 season.

Before Wish

Following the festival run of my thesis film, “A Moral Debt” I jumped into documentary film after graduating from college. I’ve had the pleasure of working with some of the greatest filmmakers of our time, like Michael Moore, Jeff & Michael Zimbalist, and Jacob Kornbluth. It was on those sets, working 12+ hours per day that I started to work on the craft of storytelling; capturing engaging content that the audience would connect with.

After years of agency and freelance documentary and commercial work I made the jump to the “dark side” and went in-house. I’ve had the privilege of aiding brands like Cheetah Mobile, one of the leading mobile app companies and Dolby Labs, a leader in audiovisual technologies.